Apple changed 1984 !

We are first hit by a group og people walking in a military and very strict way, controlled by armed forces; this is to show the state in which the society was at that time. That is to say we were are slaves of something, probabaly of the TV and all kind of screens in specific and the technology in general. They were endoctrinating us and making some propaganda through the launch of programs and technological products. We also notice an automatization of the humans and the uniformization of their actions to show they submission to the screen. To extend more, this is seen as being their God and all of them are its believer; this si only valid in a western context. The contrast is made by the woman who is running in the middle of the scene, wearing warm colors, whereas all of them are in the dark tones. The woman represents the ones that are beraking the rules because she is literally breaking the screen with her hammer, and after each berak, we will have an innovation. This innovation is shown by the little paragraph written that is annoucing the introduction of a new Macintosh that will revolutionarize the future of the technology and that will change the status quo of so many people that were enslaved by the archaic way of technological change.

"Come Home to the Simpsons"

The first thing I noticed about this ad is that it is exactly copying the opening credits of the cartoon "The Simpsons". They did the same except they replaced the cartoons by real characters. The idea is a genuine one since no one had ever thought of using the characters of "The Simpsons" as a mascot for a particular product. Moreover, these characters are very famous not only among teens but also in the adults sphere since they represent the typical american family living in a suburb, with its financial, social and familial problems. The sucess of the cartoon is due to the ability of its creators to give to the drama in which this family lives a funny dimension. Therefore, anything associated with "The Simpsons" is undeniably odd and comical. By linking them with the product, we give this latter a light but a sure value, and this is a positive thing because we send a advertising message to the customers in a soft way. The only objection I can make is that the British environment does not really get the whole meaning of the cartoon since this cartoon takes its whole sense only within the american context. In other words, we may think that the British customer won't understanding why the advertisers had used "The Simpsons" in this ad and what is the message they wanted to convey by using it.