The first thing we have to do is defining viral advertising because at my point the term is somehow confusing. We can differentiate viral marketing from the other forms of marketing in the sense that it promotes information or products that other customers are compelled to give to other friends, family or colleagues ( Mastermind.sysop.com ). Therefore, a viral ad can be so uncommon or so attention-grabbing that it will lead the viewers to talk about it, without having any specific attribute of a conventional marketing campaign. My own experience with viral marketing is derived mainly from Facebook where the members launch a lot of unusual videos about products or services. These videos spread rapidly and they are completed by the comments of the members that are adding value to it. It becomes something more personal and adapted to us and our world. There is a promising future for viral marketing because now people refuse to be the slaves of marketing and of direct messages that order them to buy things. With the viral marketing, the message is really implicit and it is more about having fun than ordering someone to do something. The three reasons why viral marketing should be done in Morocco is first because in this country the word-of-mouth has a primordial place. Therefore, we can count on the Moroccans to spread the word as far as they can. The second reason is due to the fact that viral marketing create controversy most of the time, and Moroccan loves controversy. It makes them active and talkative, so it leads to a positive reaction from them. The third reason would be a social one because talking about these marketing types creates a social networking. So maybe viral marketing is the marketing of the third millennium?
