"Come Home to the Simpsons"

The first thing I noticed about this ad is that it is exactly copying the opening credits of the cartoon "The Simpsons". They did the same except they replaced the cartoons by real characters. The idea is a genuine one since no one had ever thought of using the characters of "The Simpsons" as a mascot for a particular product. Moreover, these characters are very famous not only among teens but also in the adults sphere since they represent the typical american family living in a suburb, with its financial, social and familial problems. The sucess of the cartoon is due to the ability of its creators to give to the drama in which this family lives a funny dimension. Therefore, anything associated with "The Simpsons" is undeniably odd and comical. By linking them with the product, we give this latter a light but a sure value, and this is a positive thing because we send a advertising message to the customers in a soft way. The only objection I can make is that the British environment does not really get the whole meaning of the cartoon since this cartoon takes its whole sense only within the american context. In other words, we may think that the British customer won't understanding why the advertisers had used "The Simpsons" in this ad and what is the message they wanted to convey by using it.